Consumer Goods Brand Business imperfect
Sustainability-Conscious Consumer Goods Brand Business
With the aim of solving social issues through business activities, "imperfect" operates a food brand business. Furthermore, under the banner of "Do well by doing good," we are promoting cooperation with partner companies on activities related to sustainability.
Introductory video for the project
- ① [imperfect Omotesando] Do well by doing good. project Season 1 "Let's save the forests and living creatures with 20,000 seedlings!" - Youtube
- ② [imperfect Omotesando] Do well by doing good. project Season 2 "Let's work toward an equal society by supporting agricultural education for women!" - Youtube
Food & Beverage Materials Business
With the global population increasing and levels of affluence rising, it is expected that demand for indulgence foods such as coffee, chocolate and nuts will increase. However, the raw materials for these foods are grown in various locations around the world, and there is growing unevenness in capacity for supply among the regions. Having concluded a capital and business alliance agreement with the Olam Group, which has a global agri-business network, MC is engaged in building a supply chain capable of flexible supply of raw materials, semi-processed goods and finished products that offer safety and security, great taste and healthy options, in addition to being respectful of human rights and the environment while meeting the needs of a diversifying range of consumers.